Preview: Logo iteration
15 options across four families
Each family carries one idea about the brand. Compare variations within a family, then see the lead treatment locked up with the wordmark. Marks and wordmarks can be mixed.
The four lead marks with the current teal accent, and with an industrial red. Red is the valve colour: handwheels and hydrants are painted red.
Controlling flow the way an iris controls light.
Boldest. Strong rotation.
Calmer, symmetrical.
Fine, intricate iris.
A quiet sealed ring.
Lead lockup — 3-blade
A circle and a bar: a valve held at a set position.
Balanced, neutral.
Bar lifted: flow running.
Solid seal. Favicon-grade.
Knife-gate body shape.
Lead lockup — Open
One enquiry, the whole supplier network.
One node reaches many.
The market, consolidated.
A valve core, network around it.
Many in, one quote out to you.
Lead lockup — Converge
The contemporary, abstract direction: fluid in motion.
A folded stroke, navy to teal.
Two currents in a channel.
Flow lines through a gate.
Lead lockup — Ribbon